Songs in the Key of F9

Ok, I just got an apple, an iMac to be precise, and there are some learning pains. The function keys aren't quite in the "right" place and the functions aren't always quite what I expect. What I do expect is that since I have an iPod and iPhone, that all of these things will work together. That will be cool, right?  Now they have a special service you need to buy called mobile me to get these things to "really" work in harmony.  The sales pitch is something like, " Well you can get these things to talk to each other, but it's soooo much easier if you get mobile me." This is the part where I think something like. Didn't I just buy these (let's face it) high priced items so they would talk to each other and have high usability and stuff? Why are you gouging me so they can perform "optimally" after I've purchased your brand over and over again.... Ahhhh there in lies the marketing attraction...

I can see them now, looking at how to make more money in the down economy.

INT. APPLE BOARD ROOM -- DAY

A modern room with Apple logo. Has massive conference table with a suit in every chair. MARKETER #1 leans forward conspiratorially

MARKETER #1

Well, they've already spent thousands of dollars on an iPhone, iPod, and iMac. Significantly cheaper alternatives exist, that have been avoided. This is a consumer that WANTS to give us money.

Am I right or am I right...

Heads nod around the table

MARKETER #2 

You know what, I think he's right.  let's ask for $99. our consumers will try anything for $99.

OK, I have to be honest. I did NOT buy the mobile me stuff. But I might use AMEX points to do it... I'll keep you posted.